The Style Network’s premiere of the new makeover docu-series GLAM FAIRY on Sunday at 8:00pm was glamming with Women 18-49 (249,000) and Women 18-34 (140,000), becoming the 2nd highest premiere for the network, after “Tia & Tamera,” according to Nielsen. GLAM FAIRY more than doubled the network’s prior four week primetime average, delivering as much as a +146% increase among Women 18-34 (140,000) and a +133% increase among Women 18-49 (249,000) which led to over a +100% increase in Total Viewers (443,000).
The new makeover format show takes viewers inside the glittery, high-energy world of makeup artist extraordinaire and GLAM FAIRY herself, Alexa Prisco. After leaving the Gatsby Salon, Alexa establishes a new business headquarters – ‘The Glam Factory’ – to serve as home base where she can showcase her makeover magic and build up clientele. Each fashion and beauty-centered episode will follow Alexa, accompanied by her team of “fairies,” as she takes on new clients and uses her signature New Jersey style to transform women with hot new looks for all kinds of special occasions.